Tail light strap mount works as advertised. Very secure and easy to attach to bicycle.
Works just like the original.
MUCH brighter than my current tail light, and love the charge indicator light. Great to have as the days get shorter this fall.
NITERIDER DEALER PROGRAM
BUILT TO SELL. BACKED WITH SUPPORT.
From product education and marketing assets to technical support and warranty service, NiteRider helps your team sell with confidence and keep customers coming back.
SINCE 1989
3+ PATENTED SYSTEMS
15 INTERNATIONAL MARKETS
BIKE + POWERSPORTS
LIMITED LIFETIME WARRANTY
DESIGNED & TESTED IN CALIFORNIA
MORE THAN A BIKE LIGHT BRAND
TWO WORLDS. ONE LIGHTING PARTNER.
From the morning commute to technical singletrack. From moto helmets to off-road vehicles. NiteRider gives dealers lighting solutions across cycling and powersports all backed by decades of technical lighting experience.
CYCLING
Lighting for every kind of cyclist, from everyday visibility to dedicated nighttime performance.
POWERSPORTS
Lighting built for riders and vehicles that keep going after the pavement ends.
WHY PARTNER WITH NITERIDER
BUILT TO COVER MORE.
A broader lighting lineup gives your business more opportunities to solve the needs of the customers already walking through your doors.
Brand Authority
NiteRider has focused on technical lighting since 1989, building products around real-world riding, visibility, control, and performance after dark.
Design & Manufacturing
From compact rechargeable lights to external-battery performance systems and vehicle-powered lighting, NiteRider offers different platforms for different applications.
Professional Support Team
Our in-house sales, technical, after-sales, and marketing teams work together to support dealer growth from launch to long-term sales.
Product Range
NITERIDER CYCLING.
From daylight visibility to nights deep on the trail, the NiteRider bike lineup gives dealers a clear way to match riders with the lighting their ride demands.
Commute
Practical lighting for everyday riding, city streets, bike paths and getting home after dark.
Road
Compact, dependable illumination for training, longer rides and miles beyond sunset.
Gravel
Versatile lighting for riders moving between pavement, dirt roads and mixed surfaces.
Mountain
High-output lighting and dedicated performance systems for technical nighttime riding.
E-Bike
Lighting designed to integrate with compatible e-bike electrical systems.
Rear Visibility
A range of rear lighting solutions designed to keep riders visible across different bikes, riding styles and conditions.
Product Range
NITERIDER POWERSPORTS.
Technical lighting built for Moto, MX, ADV and off-road use—giving riders more ways to extend the adventure after daylight disappears.
Lumina Moto
Rechargeable, self-contained lighting that brings the compact Lumina platform to Moto-specific applications.
MX
High-output lighting with external battery systems for riders who need added capacity and mounting flexibility.
ADV + Hardwire
Vehicle-powered technical lighting designed for compatible motorcycle and powersports electrical systems.
OFF-Road / Jeep + UTV
Dedicated auxiliary lighting for off-road vehicles where additional illumination can make the difference between calling it a night and keeping the adventure going.
Powersports Rear Visibility
Rear lighting solutions expand the system beyond forward illumination for riders and vehicles that need to be seen as well as see ahead.
BEYOND THE PRODUCT
SUPPORT FOR THE SALE—AND WHAT COMES AFTER.
A dealer relationship doesn't end when inventory arrives.
Sales Support
Help building the right NiteRider assortment for your customers and your business.
Product Education
Resources that give your staff the knowledge to understand the lineup and make confident recommendations.
Technical Support
Help navigating products, mounts, batteries, controls, compatibility and system configuration.
Marketing Assets
Product imagery, lifestyle content, specifications and digital resources to support your marketing.
Warranty + Service
Support when customers need help after the sale.
Parts + Accessories
Mounts, batteries, charging components, controls and replacement parts that help support products beyond the initial purchase.
Since 1989
BUILT TO LEAD THE WAY.
NiteRider started with a simple idea: daylight shouldn't decide when the ride ends.
That idea began on two wheels and continues across everything we build today.
From road, gravel and technical singletrack to Moto and off-road vehicles, NiteRider continues to develop technical lighting for people who want to keep moving after dark.
Designed, engineered and tested in Poway, California.
NiteRider Dealer FAQ
How do I become an authorized NiteRider dealer?
Getting started is simple. Complete the dealer application form with your business information. Our sales team will review your submission and follow up to discuss next steps.
What are the benefits of becoming a NiteRider dealer?
NiteRider dealers gain access to a trusted lighting brand backed by decades of experience, product education, marketing resources, technical assistance, and dedicated sales support to help grow their business.
What types of businesses can apply to become a dealer?
We work with retailers serving the cycling and powersports markets, including independent bike shops and specialty retailers. Submit your application to see if NiteRider is the right fit for your business.
Is there a minimum order requirement to become a dealer?
Ordering requirements and account terms are discussed during the dealer application process. Our sales team will help you understand the available options and determine the right product mix for your business.
Become A NiteRider Dealer
Let's Light More Rides.
Whether you serve cyclists or powersports customers, NiteRider can help you build a technical lighting assortment around the way your customers move. Tell us about your business and our team will connect with you about becoming an authorized NiteRider dealer.
Direct purchases are backed by NiteRider warranty coverage and support.
Authentic Product
No guesswork, no unknown sellers just genuine NiteRider gear.
Need help choosing a light, mount, battery, or replacement part? Our team can help you get it right.
Shop current products, accessories, replacement parts, outlet items, and refurbished gear in one place.