Mission Statement

NiteRider is dedicated to designing the highest quality performance products, using the best materials and latest technologies and will always provide extraordinary customer service.

History

NiteRider began by accident and by necessity. Tom Carroll, a fanatical athlete and outdoors man from Southern California had a problem. The best surf around was better at night, after the crowds had gone home. Since there was nothing even remotely usable to light up the waves, Tom had to design a solution from scratch.

A builder and designer by trade and inventor by passion, Tom was obsessed with making his lights the best. His second attempt defined everything that a light for “extreme sports” had to be – waterproof, very bright, lightweight and hands free. What he found is that it not only worked for surfing, but for the long bike trails that accessed those perfect, hidden breaks.

Tom and his wife Veronica built NiteRider at their kitchen table, working hard all day and then coming home to design, assemble and ship their lights by night. To this day, they still run NiteRider – designing and building the lights with the same meticulous attention to detail to ensure their customers have the best product available.

Tom still answers the phone, listens to his customers needs and helps them with service. They live the NiteRider lifestyle and know how important top quality and performance is…To them, NiteRider is not just a business, it is personal.

Commitment

NiteRider provides our customers with products and customer service of exceptional quality. We strive to push the boundaries of lighting technology to deliver our customers the most advanced, best performing bicycle lights available anywhere in the world. We are a U.S. based company and we are proud that we design, engineer, test and assemble select NiteRider lights at our San Diego based facility.

We understand that ownership of a NiteRider light is an investment, and we support that investment with a 30+ year tradition of providing each customer with world class USA based customer support.

Longevity is the theme at NiteRider. Our headquarters in San Diego, California is “home” to over thirty dedicated staff handling design, testing, assembly, service, sales, marketing, and shipping. Many of our crew have been with us since the beginning and it is common for our staff to have 10+ years with the company often having family members join the team. We take pride in our technology and design, and it is the people that makes NiteRider what it is today!